Madrid Product
17.11.18 / News / Author: Martin
If you live in a city big as Madrid, Bogota, Buenos Aires, New York, etc. have seen street vendors. Right? Why people focuses on cliques around these hawkers? By entertainment. But while watching the abilities of the seller to demonstrate their products, they see themselves using the product also, creating a vacuum or a desire that now needs to be satisfied by buying it. It is a very effective way of selling. The biggest problem of selling in these street demonstrations is – without a doubt – break the ice making the first person get closer and buy. Many people do not want to take the first step and take the initiative, for fear of making a mistake. Street vendors know this phenomenon perfectly and why planted 2 or 3 people in the audience who are the first to take action and buy the product when the seller suggests at the end of the demonstration of the product (whichever it is).
Just 1 or 2 people of the viewers give the first step or intention to purchase, immediately formed a row behind the seller, all waiting to buy the product. It is something like wait for the leader of the first step. This show is an impressive example of the psychology of the masses in action. Sales under pressure are not necessary when you understand fully what is it that makes people buy. It is indeed very little the work of sale you will have to do. Guarantee you that if your product is well presented; If you have a good offer (under the standards of direct response marketing) and manages to justify the price in their promotional texts, its work has finished allow their clients to sell themselves.
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