Penal Code

28.10.21 / News / Author: Martin
Tags: advertising & pr, marketing

Only after the answer, a registration is possible. The company is now entitled to process personal data for their own purposes. Compounding In addition the consumer protection, according to which about only mailings or phone calls to individuals under threat of high fines are totally prohibited for the direct marketing experts. But with a postage stamp, handed over by the friendly postman no restrictions. This fact makes the post mailing what long has been neglected because of the high cost, of course. Of course there are exceptions despite of the BDSG new in certain cases such as when with einspielen other laws (such as the earlier mentioned law on consumer protection, competition law or the Penal Code).

Most important exception for direct marketing: the use is personal data, which are obtained from a public and freely accessible directory (such as the phone book or business directory) for your own use or whose professional address referring to data that have been processed for the purpose of advertising on the professional activity of the person concerned (B2B) allowed. Changes from 1 April 2010 great value is set to the transparency, i.e., gone are the days when remain nameless warm fuzzy, dark channels in the data trade were active. From 1st April 2010, each company is obliged to log personal data which are processed automatically for 2 years. Must clearly be here, for what purpose and by whom such data have been collected and processed. During this time information, required to stakeholders on request with a key role to the company’s data protection officer. In addition also section 6a of the BDSG newly automated individual decision as well enter into force, as measures for rectification, deletion, blocking, and not least, transmission of data.

In-house, this amendment brings some changes. So, the data protection supervisor in addition to the existing protection receives a dismissal against his dismissal. He is also entitled to training, financed by his employer. She will also Use of employee data by the 32 BDSG new precisely defined! Is violating the privacy policy, the company must notify independently the data protection supervision authority thereof. The penalty amounts for formal violations on up to 50,000 (previously there were 25,000) or from material infractions to 300,000 (so far, 250,000). The TAM AG offers you the possibility to inform themselves accurately in advance. In addition you get data from legally and thus legal sources for your next direct mailing offensive. With us, you are on the safe side because we know our laws and take into account! You can invest the time you save this, more goal-oriented in your core business!